Vistara is a premium airline in India, offering a comfortable and enjoyable flying experience to passengers. The airline is a joint venture between Tata Sons and Singapore Airlines and has a market share of 9.5%. Vistara operates a fleet of 50 aircraft that flies to 40 destinations across India and internationally, with over 300 daily flights carrying an average of 1.5 million passengers per month. The airline offers a range of cabin classes, including Economy, Premium Economy, and Business Class, and has won several awards for its exceptional service and hospitality. Vistara is committed to sustainability, reducing its environmental footprint, and investing in fuel-efficient aircraft.
One of the features that make Vistara unique is its in-flight magazine, Vistara, which is published monthly and available to all passengers flying with the airline. Vistara magazine covers a broad range of topics, including travel destinations, lifestyle, food, and beverage. The magazine is a carefully curated publication that offers a diverse range of content to its passengers. Written by renowned authors, photographers, and experts in various fields, the magazine provides insightful and engaging articles that keep passengers entertained during their flight.
The magazine's content is carefully curated by an editorial team that strives to create a balance between entertainment and information. The magazine's design is modern and visually appealing, with stunning photographs and illustrations that complement the articles. The magazine is an integral part of the Vistara flying experience, offering passengers a glimpse into the world of travel, culture, and lifestyle while providing useful information and tips for their journey.
The editorial team of Vistara magazine is made up of experienced writers, editors, and designers who are passionate about creating high-quality content. The magazine's team ensures that each issue of the magazine reflects the airline's commitment to excellence and innovation. The magazine is not just a source of entertainment but also a source of information, providing passengers with useful tips on travel, food, and lifestyle.
The magazine's travel section covers various travel destinations across India and internationally, highlighting the best places to visit, things to do, and local customs and culture. The magazine features articles on popular tourist destinations, hidden gems, and offbeat destinations that are not often covered by mainstream travel publications. Each article is accompanied by stunning photographs that provide readers with a visual treat and a glimpse into the beauty of the destination.
The lifestyle section of the magazine covers a wide range of topics, including fashion, wellness, and entertainment. The section features articles on the latest fashion trends, beauty tips, and health and wellness advice. The magazine also features interviews with famous personalities from the world of fashion, entertainment, and business.
The food and beverage section of the magazine covers various cuisines, from regional Indian dishes to international cuisine. The section features articles on food trends, recipes, and interviews with renowned chefs. The magazine also provides passengers with a guide to the airline's onboard dining options, highlighting the menu and the various food and beverage options available on board.
In addition to its regular content, Vistara features in-depth pieces on current affairs and interviews with famous personalities. The magazine's current affairs section covers various topics, including politics, technology, and social issues. The magazine's interviews provide readers with a glimpse into the lives of famous personalities, giving readers a better understanding of their personalities and work.
Vistara magazine's content is not just limited to the printed magazine. The magazine also has an online presence, with articles and features available on the airline's website. The online content is regularly updated, ensuring that passengers have access to the latest news and information. The online content also includes videos and podcasts, providing passengers with a more immersive and engaging experience.
Vistara magazine is the perfect platform for brands looking to reach an elite audience that values style, culture, and wellness. Our readers are well-travelled, socially connected, and appreciate the finer things in life. They are willing to spend on luxe products and experiences that enhance their lifestyle and contribute to their overall well-being.
Our audience is young and premium, with 78% of readers falling within the age group of 22 to 45. They are tech-savvy, with 98% of readers actively using smart devices to consume content. They are also predominantly urban dwellers, with 93% of our audience residing in urban areas.
Vistara readers are a diverse group, but a significant 81% of our audience comprises corporates and entrepreneurs. These are individuals who value quality, efficiency, and innovation in their personal and professional lives.
As a magazine, we strive to provide our readers with engaging and informative content that broadens their horizons and enriches their minds. Our readers actively seek out new avenues of infotainment, and are receptive to advertising messages that align with their interests and values.
If you're looking to advertise your brand to a premium, discerning audience, Vistara magazine is the perfect platform. Get in touch with us today to explore the possibilities.